Coke was losing sales at Walmart and needed a game changer to reverse the trend. In a first-of-its-kind partnership, the Walmart Deli partnered with Coke to create grab-and-go meal kits that spoke to our busy Walmart Mom.

This 360 degree campaign grew penetration, conversion and buyer frequency, winning a Gold Effie in Gold in the Manufacturer: Single-Retailer Rollout category

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